How-to: prepare your Kickstarter campaign page for an indie game?

This is my project if you would like to check it out for reference: Haiku, the Robot.

When do you want to launch a Kickstarter for your game?

Some early enemy concepts for Haiku’s world

So, how do you build an audience?

Next, research for Kickstarter and look into other successful projects

A screengrab from BiggerCake for Haiku, the Robot. It helps you track other campaigns as well.

What funding goal should you set yourself?

It looks a bit sloppy but this is how I calculated my funding goal in GBP. After, I had to convert it to Euros because I live in a European country (and we use euros).

Making rewards and tiers

A screengrab from BiggerCake on Haiku, the Robot. The cyan and yellow parts make up for 26% of the entire funding amount.

Building the Kickstarter page

  1. High-level description of the game: “Without having to scroll too much, tell me what is this game all about.”
  2. Detailed description: “Okay, now I’m interested and I want to find out more.”
  3. Your story: “This looks cool, who’s making it and what’s their story.” (Could be swapped with point 2)
  4. Rewards and budget: “How can I back, what am I going to get, and what is my money being spent on.”
  5. Risks and challenges: “Wait a minute, how do I know that can I rely on this person to deliver the project?” (This is super important!)

Handling feedback

Be wary of the so-called “experts”

I believe in you and so does Shia.

Build up the hype

Got a demo? Flaunt it.

Here’s a little montage I made from people who played the demo before/after it’s release.

Now you’re ready to hit launch




Independent Game Developer. Pixel Artist. Video Game Marketeer. Crowdfunding Consultant.

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Jordan @ Mister Morris Games

Jordan @ Mister Morris Games

Independent Game Developer. Pixel Artist. Video Game Marketeer. Crowdfunding Consultant.

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