How-to: build an audience for your game as an Indie developer on social media.

A screengrab of a boss from Haiku, the Robot

Instagram

Number 1: Post good content.

I was playing around with different health bar designs, I picked my favorites and then asked the community what did they think.

Number 2. Hashtags are your main discovery mechanism.

I had to Google this image. It seems like Instagram has just removed the related hashtags feature.

Number 3. How frequently should I post and at what time?

Number 4. Ignore the likes and follows. Look at comments, saves, and shares.

It may seem like not many people care about me taking a vacation and having pizza (in comparison to my normal posts), but visually it looks nice and it adds personality to my feed so I decided to keep it.

Bonus. I’ve tried gaming the algorithm. It doesn’t work.

Twitter

Number 1. Experiment with tweets.

Number 2. Again, don’t focus on the likes and follows.

Number 3. Use hashtags occasionally.

Number 4. Use Twitter as a testing ground for Instagram.

This tweet did quite well compared to normal tweets and now I have a good post idea for Instagram!

Bonus. Pick one link for your tweet.

The relevant people section on the right only displays your profile description. Not your website link.

No no’s

Number 1. Commenting for the sake of commenting.

Number 2. Constantly asking questions or polls.

A recap and what I want you to take away from this

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Independent Game Developer. Pixel Artist. Video Game Marketeer. Crowdfunding Consultant.

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Jordan @ Mister Morris Games

Jordan @ Mister Morris Games

Independent Game Developer. Pixel Artist. Video Game Marketeer. Crowdfunding Consultant.

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